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Leading the way

SoSo Swift, Founder/Owner

 "You should clothe yourselves instead with the BEAUTY that comes from within, the unfading beauty of a gentle and quiet spirit, which is so precious to God"...1 Peter 3:4. 


Soncerea was a hair stylist for 20 plus years and cosmetologist instructor for 14 years. 


15 years of social services as an advocate for change, working within the foster care system and foster/adoptive families. In partnership with her foundation, Soncerea is currently working with non African American families who are raising children of color to teach them how to maintain protective styles and properly care for their natural hair and skin. 


Soncerea believes she is gifted to help women of color by providing them with the proper tools to keep their hair healthy through her haircare products which are formulated for varies textures, styles, and hair growth. 


Inherits Beauty is a leader in Natural Haircare Products and Our Mission is to Service Children & Youth in Foster Care desiring Natural Hair Styles.

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Natural Hair Styles for FOSTER CHILDREN & YOUTH

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